The 3 Degrees of Understanding Your Client to Impact Your Success

Homeowners face an important decision when it comes to foundation repair. Issues like cracks in walls, uneven floors, and shifting foundations signal serious problems that can lead to costly repairs if ignored. To successfully communicate the need for immediate repair, foundation repair professionals need to emphasize 3 degrees. The 3 degrees are as follows:

• The Degree of Belief
• The Degree of Pain
• The Degree of Affordability

At The National Foundation Repair Association (NFRA), we provide resources and support to help businesses effectively address these challenges and positively impact homeowners’ lives.

The Degree of Belief (In You, Your Company, and the Solution)

Success for any reliable foundation repair company hinges on the trust built with clients. Homeowners seek assurance that their investment will lead to quality work and accountability. By fostering honest communication and transparency, homeowners can feel confident in their choices.

The initial consultation is more than an inspection; it’s a chance to establish trust. Companies can reinforce their reliability by clearly explaining the process and providing straightforward assessments. At the NFRA, we encourage professionals to honor commitments regarding timelines, pricing, and quality, boosting client confidence from the start. Establishing trust is paramount. Keep your promises and deliver on them. Remember, actions speak louder than words.

The Degree of Pain

With the degree of pain, homeowners recognize the weight of the decision they must make regarding repairs. Understanding a customer’s stress and empathizing with the gravity of their decision can significantly impact their decision-making. Homeowners often feel alarmed upon discovering compromised foundations, as these issues can threaten their home’s safety and longevity. Help homeowners remember the struggle they are in and help them grasp the gravity of their choices and the repercussions of inaction.